The Thriving Investor Success With Investing
Real estate marketing is not something you do once. It is something you must do on a continual basis. Think of marketing as the “eating right and exercising” part of your business. Just as you can’t eat an apple or go to the gym once and expect to drop 10 pounds, tone all your muscles and gain energy, you can’t do any marketing activity once and expect incredible results. No matter how good you are in real estate, you will only be successful if you can market effectively, too.
Real estate marketing has changed quite a bit in the last few years. The Internet, blogging, and social networking have all had dramatic effects on how real estate professionals market themselves and their brokerages.
Today’s real estate investors and business owners have to have a strong market presence, which includes a mobile, social, friendly website and even photo galleries in some cases.
But you also need to reach out to people to either get them to your site, or engage with them once they do. The days of Yellow Pages, direct mail, and value mailers are starting to become obsolete. Savvy investors are now looking to social media networks for lead generation, sales, and brand building. If you have not been active on social media, it is time to start. Recent studies show that Facebook, YouTube, Twitter and Google+ have millions and even billions of users. Social media is where the masses are, and it’s where you need to be. Here are some great benefits of marketing you need to strongly consider.
Build Your Reputation
When you are seen as an industry expert, people trust your advice and judgment. You are able to attract new clients and to grow your business. Branching out and and connecting with others is a HUGE help. Try getting some interviews with other like minded business podcasts and radio shows. You would be surprised how many people download an interview to listen in their car or while they do various things. The ability to grab something of interest and listen when you want is actractive to people.
Network with Clients and Other Investors
Another reason you should use marketing is to network with clients and peers. Connecting with your existing and past clients can help you to get new referrals for your business. Referrals are a great way to get your name and business out there. Your current clients can also be a stream of promoting you haven’t thought to use. Let them blast your name and services on social media and local organizations. You would be shocked on how “word of mouth” can be a key in expanding your business.
Diversify Your Marketing Efforts
By mixing social media marketing with online advertising, you can take your business to greater heights. You can reach clients you could never have reached with traditional marketing methods. By updating your Facebook and Twitter accounts regularly, you can keep clients informed about your business. You can also market your business on YouTube by posting videos. A simple photo slide or a short video can help to inform subscribers about what you do.
People are also visual by nature and respond better to images than text. By regularly displaying images of your business, you pique their interest and keep them focused on you. Apart from uploading videos, you can show videos of happy clients who have just worked with you, or of your experiences while you actually do your investments. People that want to learn more about you and your business will be more prone to watch you hands on.
Don’t forget about Linkedin. This is one area under utilized by many. Keep your page updated and fresh. Stay connected. I like to keep my page focused on my business and expertise. Great tool for expansion and marketing!
Boost Your Website Traffic
Updating your content regularly helps your website’s ranking to increase. Search engines favor fresh content. When they see that your pages and tabs are being linked to by many sources both on and off social media, they will know they are important and give you a better chance of ranking higher.